In the about page, I mentioned Emotive Conjugation which is a different name for Russell Conjugation. If you’ve taken a look at that page, you will have an idea what this is. It is using specific and intentional words that give feeling to something you say. It is a form of rhetoric that is used in many places. The most famous example is given by Bertrand Russell.

I am Firm, You are Obstinate, He is a pig-headed fool.

As you can see, each of those parts makes you feel different. They convey an emotion, even though there isn’t a specific emotion mentioned. In each of these cases, someone isn’t changing their mind, but the feeling you get is different for each. In the first instance, it gives a positive feeling, such that it implies the speaker has full understanding and you won’t be able to change his mind. In the second, the feeling you get is that the person won’t change there mind because they are uninterested in looking at things differently, and the last one implies that he will not change his mind because nothing else matters than retaining his thoughts.

This type of rhetoric is interesting in that it is used extensively in advertising, propaganda, and politics. The next time you see any of these, look closely at what words are used, and how they make you feel.

Here is another article I found that also describes this idea.